Search Engine Optimisation is part of every step

Effective search engine optimisation ( SEO ) can deliver free, targeted traffic to your website on a consistent, daily basis and so it forms a key part of any online presence.

However, SEO needs to be properly considered at every stage of the website development process rather than thinking of it as a task to be carried out at launch time.

Starting with your choice of domain name, your site structure, your page names, your content, your headings and titles all the way through to areas such as inbound links, SEO should be an integral element of all your web development work.

As this is an area which is somewhat invisible to the client, we regularly see this SEO step being skipped by web developers and it’s only down the road that the site owner wonders why they are not achieving the results they hoped for.