Volkswagen
Volkswagen is the best-selling car brand in Ireland and has 28 Volkswagen retailers throughout Ireland. Volkswagen Aftersales manage Volkswagen Service, Genuine Accessories, Genuine Parts, Volkswagen Assistance and Service Retailers from their Liffey Valley HQ.
Mark and his team have been creating and implementing a series of online ad campaigns for Volkswagen for the past year. These campaigns have covered Winter and Spring Service offers, Price Promise offers as well as our newly-launched Volkswagen Service App. The selection of the creatives produced for those campaigns included Leaderboards, animated and static MPU's and Home Page Takeovers.
They have always delivered on time, provided excellent advice, while always going above and beyond what would be expected of a Service Provider. I will certainly be using them in the future on future campaigns and I would highly recommend them to any business.
Grace Weston, Volkswagen Group Ireland
Volkswagen Project Brief
- design static and animated leaderboard ads, MPU ads and web page takeovers to promote a range of Volkswagen Aftersales service offer campaigns as well as smartphone App launch
- indentify 3rd party sites to host and run ad campaigns
- negotiate and agree campaign hosting cost with Volkwagen Aftersales and 3rd party site
- implement campaign ads on 3rd party sites
- produce statistical reports on outcomes of ad campaign to be delivered to Volkswagen Aftersales
Volkswagen Free Winter Health Check
Volkswagen Free Spring Health Check
Volkswagen The Ultimate Service
Volkswagen Service Price Promise
Volkswagen Service App
What We Delivered
To co-incide with Volkswagen Aftersales Service Offer campaigns as well as the launch of the Volkswagen Service App, we designed and delivered a range of promotional campaign ads including the following:
- Rollover Flash Video Leaderboards
- Static Leaderboards, MPUs
- Animated Leaderboards, MPUs
- HTML5 / Apple OS friendly ads
- Ad Campaign Implementation
- Ad Campaign Reporting